Your online business operates very differently than a storefront. Physical businesses have the advantage of being visible, whereas your online business is invisible until you let your customers know where you are, and what you offer. Many online businesses fail because too many owners do not understand the daily need for advertising and marketing. For online businesses, there are two key factors to focus on to attracting customers; networking and advertising.
Networking is simply making connections with other site owners. You can share links with other bloggers, or simply leave comments on other blogs that will contain your link information back to your site. This slowly increases your visibility and brings more people to your site that are interested in your comment, or the information you have to offer. The second factor to consider is advertising. Probably the most effective advertising is something that will remain online indefinitely.
For this reason, I don't recommend traditional advertising such as banner ads or one-line links on sites. I do recommend article writing, or journaling online. If you have a few blogs, or continually produce new articles, you will have greater presence on the web. More people will see your byline and read your articles. If your information is useful, they will sometimes click on your biographical information that links to your website.
Of course, there are other social media that seem to produce a greater volume of leads and perhaps better coverage, but you need to be sure the links they generate do not disappear over time. I've found over time that the best way to ensure the effectiveness of your links is to track how popular your articles are. If they are consistently being read and referenced, then you are going to get at least some traffic from them. The more you write, the greater the overall traffic will become. When your visitors are at your site, be sure and offer them a content-rich experience and strong closing arguments. The goal is to make money, not to make friends, so you will want to ask for the sale as many times on your website as possible.
Don't forget, advertising is visibility on the Internet. You need to have your site linked and your information visible to as many readers as possible. Don't limit yourself, and try to leave comments on other blogs, and write articles with your linked by-line at least every day. The results do not come right away, but slowly build until you are consistently making sales.
Michael Taylor is a professional freelance writer with experience in high-tech and the travel industry. See his blog at: http://highpaidwriters.webs.com/
Article Source: http://EzineArticles.com/?expert=Michael_X_Taylor
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